Let’s get this out of the way first: yes, there’s some debate out there whether the new decade begins in 2020 or 2021. But the real takeaway from all this talk is that with the arrival of 2020, you have a brand new opportunity to make a fresh start in life. No matter what your field, it can be easy to get caught up in the day to day and forget about what’s important. Big companies are probably the guiltiest of this (businesses that start small and grow fast and lose sight of their customers’ experience), but as entrepreneurs, it can happen to the best of us as well.
Companies like Costco and Trader Joe’s are always topping the list for the companies with the best customer service, so what’s their secret? Here are a few tips even small business entrepreneurs can draw upon.
Content is king. You’re probably used to hearing this as it relates to marketing or digital content, but it’s important to remember that your work speaks for itself. Having loads of followers on Instagram — and maybe even as many loves to go along with them — is great for building a following and attracting new clients, but remember that it’s just as important to grow your client base as it is to retain your existing customers.
Always be growing. Keeping up on trends in the world is important, as tastes and styles change faster by the year. Add to that the number of social apps popping onto the scene, and you’ve got a recipe for having very little free time, but it’s important to stay in the know. Also, there’s no question that networking pays off in the long run!
Be nice. This is probably the most important piece of advice any of us can ever be given. You can be among the most talented and skilled in your peer group or industry, but if you’re not nice, no one will want to work with you. This goes for keeping clients and getting new ones. Life is hard enough; don’t make it harder.
So, let’s get started on making 2020 your best year to date. Jot down a few notes and goals. Find a class or field of interest, or schedule a getaway to ensure you spend time relaxing and allowing your creative juices to flow. Most importantly: do something that will propel you in the direction of your dreams!